Rather than build all of this integration into Salesforce itself (and potentially cause perfomance issues and technical debt), SU QLD decided to seek out a Data Integration Middleware solution.
Using Talend, the organisation is now equipped to quickly create data integrations between any of its systems.
- User requirements gathering and stakeholder engagement.
- Proposed options and recommendations for the right solution.
- Worked with vendors to setup the system and internal IT to setup resources in Google Cloud.
- Built out a data integration job that brings Salesforce Marketing Cloud SMS send history into Salesforce.