This project was a collaboration between 8 School Chaplaincy service providers around Australia. The campaign was intended to fill some vacancies in schools as quickly as possible.
Using search and social advertising, we drove traffic to a Marketing Cloud landing page which created leads in Salesforce and allocated the leads to the correct organisation for further triage and follow up.
- Worked with stakeholders to plan the journeys and strategy for triaging leads.
- Worked with the marketing team on copy and key messages.
- Built the journey and landing pages in Marketing Cloud.
- Configured Salesforce to notify each organisation of it’s new leads.